Experienced product owner and designer, CRO and A/B testing consultant with over two decades of experience driving product development, user experience optimization, and product-market fit for global companies and startups. Proven track record of improving conversion rates through data-driven decision-making, managing cross-functional teams, and launching high-impact products. Entrepreneurial mindset with successful ventures, including multiple startups and collaborations that have attracted significant investment.
Established independent consultancy focused on conversion rate optimization and A/B testing
Provide strategic CRO guidance and implementation for multiple clients across e-commerce, tech, and health sectors
Specialize in building scalable test frameworks, increasing testing velocity, and fostering data-driven cultures
Design and implement end-to-end experimentation processes from ideation to execution
Notable clients include inne.io (listed separately due to ongoing engagement scope)
A/B Testing Consultant | inne.io
Remote (London, Berlin) | Nov 2024 – Present
Leading mobile-first CRO strategy for women's health tech platform
Established overlapping A/B testing methodology to increase testing velocity
Improving conversion rates through systematic testing
Managing VWO and GA4 testing for German and English markets
A/B Testing Consultant, PMF Consultant | Eduki GmbH
Berlin, Germany / Remote (London, Berlin) | Jun 2023 – Oct 2024
Established A/B testing processes to validate product features and enhance user experience.
Spearheaded data-driven decision-making to guide product development.
Led a team in launching an interactive worksheet product, focusing on achieving product-market fit.
Successfully increased conversion rates through iterative testing and optimization.
A/B Testing Consultant | Hairskin
Zürich, Switzerland | Dec 2023 – Apr 2024
Led the creation and implementation of A/B tests using Visual Website Optimizer (VWO).
Collaborated with developers to execute complex tests beyond VWO's visual editor.
Drove conversion rate optimization by analyzing test results and implementing data-informed strategies.
Co-founder | Grid GmbH
Remote (London, Berlin) | 2020–2023
Raised $5M in funding and led product management, design, and recruitment for a 15-person team.
Guided the product vision, UX flow design, and the launch of a highly-used festival ticketing and ordering platform, generating $3.5M GMV despite pandemic challenges.
Secured over 100 deals and created scalable processes to support large-scale festivals.
Product Designer | trivago N.V.
Düsseldorf, Germany / Remote | 2009–2020
Developed and optimized the UX for multiple products, including trivago's mobile app, which became a top 10 app in Germany.
Conducted 100+ A/B tests to enhance user experience and improve conversion rates.
Played a key role in shaping trivago's SEO strategy and executing UX improvements for its global presence.
Co-founder | Directshopper GmbH
Munich, Germany | 2003–2007
Scaled consumer electronics e-commerce business to €7M annual revenue within 3 years as co-founder.
Led UX design, prototyping, and user research for all aspects of the website, driving conversion optimization.
Implemented successful SEO strategy achieving #1 Google rankings for high-value keywords like 'Fernseher' (television).
Managed complete product development lifecycle from concept to implementation.
Co-founder | Ciao GmbH (acquired by Microsoft)
Munich, Germany | 1999–2002
Raised $25M in funding and helped scale Ciao to a 120-employee business.
Led product management and design, developing UX concepts and prototypes that helped drive growth.
Directed SEO efforts, achieving high search engine rankings and driving traffic to key product areas.