Privacy Policy

Last updated: 27 September 2026

Who we are

Valentin Yeo, sole trader, is the data controller for this website. Address: 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB, United Kingdom. Contact: valentin.yeo@gmail.com.

What data is collected

• Contact form / email: your name, email address, and any message content you send.
• Analytics: aggregated usage data (pages visited, browser type, approximate location).
• A/B testing: this site uses an A/B testing tool (endlesstesting.ai) that may assign you to a test variant and record anonymized interaction data (which variant you saw, clicks, page views) to measure the site's effectiveness. No payment or sensitive personal data is collected this way.

Why we collect it

• To respond to enquiries and provide consulting services.
• To understand how visitors use the site and to improve it.
• To run and measure website experiments (A/B tests).

Lawful basis

Data is processed under legitimate interest (running and improving this site, responding to enquiries) or, where you contact us directly, on the basis of taking steps at your request prior to entering into a contract.

Retention

Enquiry data is kept only as long as needed to respond and, if we go on to work together, for the engagement plus statutory retention periods (typically 6 years for tax and accounting records). Analytics and A/B test data is retained in aggregated or anonymized form.

Your rights

Under UK GDPR you have the right to access, correct, delete, or port your data, and to object to or restrict its processing. To exercise any of these rights, email valentin.yeo@gmail.com.

Complaints

If you're unhappy with how your data is handled, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.